On June 18th, the online and offline simultaneous strategic conference for "Renewed and Customized, Uniting for Better" of Paco Flooring kicked off. Channel partners and engineering collaborators from across the country gathered both online and offline to officially announce the brand's new positioning: a customized wooden floor engineering service provider. The brand has officially transitioned into the high-end wooden flooring sector, utilizing four core systems: strategy, engineering, traffic, and new products, to open up growth pathways in the high-end market for all dealers, and embark on a new cycle of high-quality brand development.
In the first sharing session, the assistant to the chairman of Paco elaborated on the new strategy for the brand's high-end transformation. Faced with the dilemma of fierce competition in the market due to low prices and uniform products, Paco clearly provided an answer: the only path to break out is to move up and go high-end. Instead of engaging in a price war, we should compete on value. Transformation is not a short-term sprint, but a reconstruction of business logic. Paco will work with its partners to provide differentiated and customized wooden floor solutions for high-end engineering projects, with service as the core. Service is the first product for high-end engineering.
Strategies need to be implemented, and methods need to be clear. Chen Zejia, the head of the engineering department at Baigao, focused on the incremental market of high-end engineering projects, dismantling the complete high-end project cooperation system and practical implementation methods. From high-end hotels, luxury homes with fine decoration to commercial spaces, he detailed the full-process service standards for project negotiation, product selection proposal, and delivery acceptance. He clarified the key types of projects that Baigao will focus on in the future, providing a reproducible and operable high-end project operation model for channel partners, achieving a leap from "selling flooring" to "providing engineering services".
The consumption habits of high-end customer groups have become fully online-oriented, and the traditional model of waiting for customers to arrive in person has long become ineffective. Lin Siqi, the head of new media at Bao Gao, brings a low-cost and precise online customer acquisition system tailored for the high-end customization track. This system is specifically designed for the high-end customization track, utilizing social media, vertical platforms, and other tools to precisely reach high-end customers with taste and substance through content marketing such as high-end case studies, design aesthetics, and craftsmanship interpretation. It teaches stores to operate online with light weight, break free from the bottleneck of offline customer flow, and open up a closed loop between online customer acquisition and offline experience and transaction, so that every promotion investment can be converted into visible order increments.
Strategy implementation begins with products. The most eye-catching part of this meeting is the grand launch of the Baigao high-end custom series products! Focusing on the "high-end custom" positioning, Fang Hui, the head of Baigao's product department, introduced a series of new products specially designed to serve high-end customer groups. From rare wood species, surface craftsmanship to size specifications, every detail exudes a sense of luxury. The new products focus on high-end space needs, with comprehensive upgrades in material quality, craftsmanship, and customization capabilities, suitable for various high-end home decoration and commercial engineering scenarios, supporting the brand's high-end positioning with high-quality product strength.
With our strategy set, path clear, and products ready, from today onwards, please rediscover Begao Flooring. We are no longer just a flooring manufacturer, but your trusted "high-end custom wooden flooring engineering service provider" by your side.
In the future, Baigao Flooring will continue to deeply explore the field of high-end flooring customization projects, continuously iterate on product processes, improve the engineering service system, and increase empowerment and support through all channels both online and offline. We will work together with dealers nationwide, leveraging professional high-end customization services and superior products to tap into the infinite possibilities of the high-end market. We will move forward together with every partner, embarking on a new journey and achieving a win-win future in the vast arena of high-end wooden flooring!
